Aussie ads censored... \"So where the bloody hell are you?\"

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Aussie ads censored... "So where the bloody hell are you?"

... Quote:
SYDNEY (Reuters) - Australia launched a new A$180 million ($133 million) advertising campaign Thursday which seeks to attract international tourists by swearing at them.

"Where the bloody hell are you?" asks the new campaign launched by Australian Tourism Minister Fran Bailey.

Bailey said the campaign will target potential tourists in China, Japan, India, the United States, Germany and Britain and would be rolled out in the next few weeks.

It echoes the hugely successful "Put another shrimp on the barbie" tourism campaign of the 1980s, which featured singlet-wearing comedian Paul Hogan and which lured an estimated 250,000 American tourists to Australia.

The new campaign, which can be seen on Tourism Australia's Web site  http://www.wherethebloodyhe...), features a series of Australian backdrops.

It begins with characters saying: "We've poured you a beer and we've had the camels shampooed, we've saved you a spot on the beach ... and we've got the sharks out of the pool."

A bikini-clad woman then asks: "So where the bloody hell are you?."

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Australians always did crack me up. There accent alone is funny. "So where the bloody hell are you?." Admit it world, you want to go cook on the barbie in australia after hearing them words. :P
By YCON: posted on 24-2-2006

I think they have actually made a bad move here.

Sure such a campaign seems funny and harmless to British, Australains, New Zelanders, and maybe Americans, all from the same root stock where the words 'bloody hell' is commonly used.

But what happens to the phrase when you translate it to Japanese, Korean, and other non english speaking countires.

Ads like this are made for foreign language speakers in other countries, to include something that won't translate well, or could be mistranslated just buys trouble.
By netchicken: posted on 25-2-2006

I see your point, I never thought about it that way.
By YCON: posted on 25-2-2006

do you know what i say is stiff shit i do not care what it says in Japanese, Korean we are what we are

The duke


:sh :sh :sh :sh :sh
By The Duke: posted on 25-2-2006

yea it is the australian attitude they are bringing out, the chinese should get it
By YCON: posted on 25-2-2006

err very good Duke, but its hardly the sort of attitude that would attract visitors to your country, and thats what the purpose of the adverts is.
By netchicken: posted on 25-2-2006

Bloody hell! Aussie ads censored...

... Quote:
CANBERRA (Reuters) - The country that gave the world such risque comic acts as Benny Hill, the Two Ronnies and Little Britain has banned Australia's new "bloody hell" tourism ads from television because they are too rude.

Australian Tourism Minister Fran Bailey said Britain had banned the television ads, which end with a bikini-clad woman on a beach asking "so where the bloody hell are you?," although the ads would still be seen in British cinemas and appear in print.

"The regulators have clearly misplaced their sense of humor..." Bailey said in a statement Thursday.

She said she had written to Britain's Secretary of State for Culture, Media and Sport, Tessa Jowell, to have the television ban overturned. Meanwhile, censored ads would run in their place.

But Tourism Australia was unfazed by the British TV ban, welcoming it as unexpected publicity for the campaign.

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LOL The british lost their sense of humor and banned the aussie advertisement.
By YCON: posted on 10-3-2006

I'm a Korean living in Seoul, Korea.
And I've been seeing a lot of this ad lately here.
Personally I like it very much.
The official website  http://www.wherethebloodyhe...) does have webpages for Koreans.
In case anyone was wondering, they translated the "the bloody hell" into "dodaeche", which means 'in the world' or 'on earth' in Korean.
It's not a direct translation rather mildmannered one.
I think they gave it a careful consideration to be more appropriate locally.
By so1713: posted on 22-6-2006

Welcome to StuffUCanUse so1713. If they translated it to "in the world" it totally looses it's australian value, which was the point of the bloody hell part. But if they can put an ad in korea that says where in the world are you, and the koreans think australia, more power to them :)
By YCON: posted on 22-6-2006

Australian tourism going backwards. This is interesting the campaign talked about above, actually failed to work. Just as we predicted :)

The controversial So Where the Bloody Hell are You? ads, which were launched in 2006, failed to make an impact in the three countries that had most exposure to the campaign. Figures in December 2006 showed a drop in tourists from Japan, Germany and Britain.

"Where the bloody hell are you? - we're asking that of tourists at the moment," Mr Brown said.

The number of international holidaymakers visiting Australia had plateaued, growing by just 0.35 per cent. The number of first-time holidaymakers had fallen by 0.39 per cent.
By netchicken: posted on 5-6-2008

I think the main reason Australian tourism is going back is that it has lost its charm. In the 80s etc it was still considered a safe secluded spot that felt like home but was different. Today it has become a pain to travel and going from America to Australia is hell. Also racial tensions and growing commercialization and costs of travel to Austalia have also had their negative effects.

I would also say that Asians are traveling more these days. I would imagine they would want to travel to exotic locations like classical Europe than have a beer in Australia.
By IAF: posted on 5-6-2008

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