Only one anti aging creme works - product sells out - panic ensues

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Only one anti aging creme works - product sells out - panic ensues

The BBC ran a documentary on anti aging cremes, and how 99% of them are useless. But one anti aging creme came through and actually works. The result, within 24 hours of the documentary the stock sells out and customers are beating down the doors for more.

Last week, after the BBC2 science series Horizon's March 27 programme investigated the increasingly outrageous claims on the jars of anti aging cremes from the elite cosmetics houses, its conclusion was that, yes, indeed, there was one across-the-counter anti-ageing product that did what it says it would.

What happened next was phenomenal. Twenty four hours after the programme was aired there was not a single 16.75, 30ml jar of Boots No7 Protect & Perfect serum to be found in Britain.

Sales had increased by 2,000 per cent overnight, stores had amassed waiting lists running into four figures, the company's web store had 4,000 requests in an evening and thousands of pleas from the US, and single jars of the serum were changing hands for 100 on eBay.

... Quote:
We had crowds of women charging behind the counters, convinced our sales staff had a secret stash stored there.

We had women threatening to practically lynch anyone who got more than one and, from John O'Groats to Land's End, we had queues snaking down the high streets. We knew women would want it, we just wildly under-estimated how many.

We had shipped 21 weeks' supplies into the stores the night before. All were gone in a day, at a rate of one jar every 10 seconds. Now it will be a fortnight before we can meet the demand.
says Geraldine Waterson, the No7 product developer.

More here telegraph.co.uk
By netchicken: posted on 9-4-2007








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