A female, who seems to go by the title of "Ball Girl" makes an amazing catch in a baseball match. Worth watching.
posted on 24-6-2008
Well it was to good to be true, its a viral video for Gatorade :)
Has anyone emailed you a link to that awesome footage of the ball girl making a stunning catch in foul territory during a minor league baseball game
between the Fresno Grizzlies and the Tacoma Rainiers?
The video has been making the rounds on the Internet and likely fooling a lot of people, but what we are seeing is, in fact, staged. It is
actually a viral video for Gatorade titled "Ball Girl" that was created by Chicago's Element 79 Partners and directed by Baker Smith of harvest,
In a cluttered environment full of viral work that isn't really viral (too many agencies are just slapping TV commercials up on YouTube these
days and expecting them to go viral), "Ball Girl" stands out as being a true viral video, a seemingly authentic piece of compelling footage that
looks like it was cut right out of a real ball game.
Meanwhile, "Ball Girl" hits a homerun for product integration. In a subtle but certainly noticeable case of product placement, there is a bottle
of Gatorade on the ground next to the chair the ball girl sits in after making her great play.
SHOOT sought an interview with the creative team from Element 79 responsible for conceptualizing "Ball Girl," but as of press time, the agency
had not gained permission from its client PepsiCo to speak about the thinking behind the viral. As you may recall, PepsiCo pulled creative duties on
Gatorade from Element 79 this past April, awarding the account to TBWA\Chiat\Day, Los Angeles. Element 79 had handled Gatorade for six years.
Smith was able to discuss the production end of the project, of course, explaining that he and DP Eric Treml shot "Ball Girl" on location during
and after an actual game between the aforementioned Fresno Grizzlies and Tacoma Rainiers that took place in Fresno.
Essentially, they shot coverage of the game on HD and later pieced it together to look as though one of the Grizzlies batters had whacked a ball
of homerun distance out past the left field foul line.
"The big shot, the one that follows the ball out [from the plate to left field], was completely choreographed for lack of a better word," Smith
said, explaining that a motion control shot followed what would have been the trajectory of the ball, and the artisans at New York's Framestore CFC
later inserted a ball in post.