Respected magazine wants nice Chinese poetry, gets brothel advert instead

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Respected magazine wants nice Chinese poetry, gets brothel advert instead

Yet another language fail. Instead of a nice Chinese poem on the front page of the Max Planck Forschung journal, they used an advertisement for a Macau strip club.

A respected research institute wanted Chinese classical texts to adorn its journal, something beautiful and elegant, to illustrate a special report on China. Instead, it got a racy flyer extolling the lusty details of stripping housewives in a brothel.

There were red faces on the editorial board of one of Germany's top scientific institutions, the Max Planck Institute, after it ran the text of a handbill for a Macau strip club on the front page of its latest journal.

Editors had hoped to find an elegant Chinese poem to grace the cover of a special issue, focusing on China, of the MaxPlanckForschung journal, but instead of poetry they ran a text effectively proclaiming "Hot Housewives in action!" on the front of the third-quarter edition. Their "enchanting and coquettish performance" was highly recommended.

The use of traditional Chinese characters and references to "the northern mainland" seem to indicate the text comes from Hong Kong or Macau, and it promises burlesque acts by pretty-as-jade housewives with hot bodies for the daytime visitor.

The Max Planck Institute was quick to acknowledge its error explaining that it had consulted a German sinologist prior to publication of the text.
... Quote:
To our sincere regret ... it has now emerged that the text contains deeper levels of meaning, which are not immediately accessible to a non-native speaker.

By publishing this text we did in no way intend to cause any offense or embarrassment to our Chinese readers.

But publication of the journal caused some anger among touchier internet users in China who felt the institute had done it on purpose to insult China, or that it was disrespectful to use Chinese as a decoration. But generally, the faux-pas sparked much amusement among Chinese readers.

 http://www.independent.co.u...

chinese-poem-max-planck.jpg - 24.68kb
By netchicken: posted on 19-12-2008








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