Coca Cola claim their product doesn\'t make you fat, rot teeth, or packed with caffeine - told to stop telling lies

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Coca Cola claim their product doesn't make you fat, rot teeth, or packed with caffeine - told to stop telling lies

Coca Cola made some advertisements claiming that their product was safe for babies and children. However the Australian Competition and Consumer Commission said they were telling lies and had to stop the adverts and tell the truth.

The publicity from this ruling is worse than if Coca Cola had never made the claims at all. People who never realized the effect of Coca Cola on their children have now become aware of it, its a bad backfire.

On 11 October 2008, Coca-Cola published an advertisement featuring actress Kerry Armstrong called Kerry Armstrong on Motherhood and Myth-busting. The advertisement referred to a number of 'myths' about Coca-Cola."

In particular, the advertisement used the words in relation to Coca-Cola:

* Myth. Makes you fat
* Myth. Rots your teeth
* Myth. Packed with caffeine.

"After seeing the Myth Busting campaign the ACCC was immediately concerned about the misleading messages it was likely to send to consumers and in particular, to mothers who are often the decision makers about family nutrition.

"Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay. They also had the potential to mislead parents about the potential consequences of consuming Coca Cola."

More on the ruling and penalties here
 http://www.accc.gov.au/cont...
By netchicken: posted on 9-4-2009







This article: 1834 views

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